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Universal Parks & Resorts National Advertising And Brand Campaign

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Your kids are growing up and it’s suddenly time for a different kind of family vacation. Your family is ready for more

EXCITEMENT …..

EXHILARATION…..

ADVENTURE

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It’s time to just let loose and have fun together.


Universal theme parks in Orlando and Hollywood offer the vacation your family craves, bringing together popular culture’s most compelling stories, characters and adventures.

To create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter, outrageously fun attractions such as Despicable Me Minion Mayhem and the highly themed Race Through New York Starring Jimmy Fallon guaranteed to leave you with lasting memories that never fail to raise a smile.

Universal Parks & Resorts is showcasing such experiences as part of a national brand campaign. It will be the first time Universal Orlando Resort and Universal Studios Hollywood speak to consumers with one voice.

The campaign Called, “I’m Ready” will show how Universal theme parks take family vacations to an entirely new level. It comes after years of transformational growth at both Universal theme park destinations.

The campaign includes:

  • National television advertisement
  • Digital advertising placements
  • Joint Universal Orlando and Universal Studios Hollywood web landing page where guests can go to get more information

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