TCM To Refresh The Great Movie Ride
Turner Classic Movies (TCM) announced new strategic relationships with Walt Disney World Resort and The Walt Disney Studios to broaden its reach in family entertainment with joint efforts centered on classic film.
At Disney’s Hollywood Studios, the “The Great Movie Ride” Attraction highlights some of the most famous film moments in silver screen history and is set to receive a TCM-curated refresh of the pre-show and the finale. TCM branding will be integrated into the attraction’s marquee as well as banners, posters and display windows outside the attraction. In the queue line, families will enjoy new digital movie posters and will watch a new pre-ride video with TCM host Robert Osborne providing illuminating insights from the movies some of which guests will experience during the ride. The finale will feature an all-new montage of classic movie moments. After guests exit the attraction, they will have a photo opportunity with a classic movie theme. The TCM-curated refresh is set to launch by spring.
“At TCM, it’s our mission to share and celebrate the greatest films of all time,” said Jennifer Dorian, general manager of TCM. “Disney provides the perfect relationship through which we can share the magic of the movies with every generation, not only through an amazing new showcase on TCM, but also through newly refreshed components of ‘The Great Movie Ride’ Attraction at Disney’s Hollywood Studios.”
“We are looking forward to this collaboration, which complements Disney’s commitment to telling great stories and immersing our guests in family entertainment,” said Tiffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants. “Through this alliance, we are able to share more classic Disney stories with TCM audiences, while further enhancing the guest experience by showcasing TCM content and talent.”
This marks an expansion of TCM’s already robust relationship with the family entertainment and media enterprise. TCM set sail on its fourth TCM Classic Cruise in October 2014, the second aboard the Disney Cruise Line’s Disney Magic. In addition, TCM has collaborated with Buena Vista Home Entertainment on various initiatives, including the 2008 documentary The Age of Believing: The Disney Live-Action Classics, which premiered in conjunction with a 25-movie showcase of family classics. The 2012 TCM Classic Film Festival in Hollywood featured a multi-film collection of Disney classics presented in collaboration with D23, The Official Disney Fan Club. And the 2014 TCM Classic Film Festival featured the 50th Anniversary screening of one of Walt Disney’s most successful films Mary Poppins (1964) at Disney’s El Capitan Theatre.