Theory Set To Open At Vineland Premuim Outlets 

Theory Set To Open At Vineland Premuim Outlets 


Theory will open an outlet boutique at Orlando Vineland Premium Outlets on Friday April 22nd to celebrate its arrival in Orlando, the retailers will host an official grand opening celebration on Saturday May 7th from 6 to 9 p.m.

“The addition of Theory provides our shoppers with an opportunity to purchase the timeless classics and silhouettes that the brand is known for at an incredible price point,” said Lorena Garcia, area director of marketing and business development at Orlando Premium Outlets. “Theory is perfect for our market, and we are confident that this new addition will appeal to both local shoppers and tourists alike.”

The 2,472 square-foot store located in La Plaza de las Luces is the only Theory outlet location in Central Florida and the only location in the state outside Miami.

The grand opening celebration will include a

  • DJ
  • giveaways
  • macarons
  • Bubble
  • Enter-to-win surprise that includes a VIP stylist appointment and a Theory gift card.

Theory was founded in 1997 on the principle that modern men and women want to feel comfortable and sexy in modern clothing. Catering to contemporary customers who are sophisticated and discriminating, Theory strives to bring comfort and value to their customer base.


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